Montreal, November 30, 2017 - The Old Port of Montreal never received as many satisfied visitors as in this year of celebrations. From May to October 2017, more than 5.7 million people visited the Old Port site, with a record satisfaction level of 99%.
On average, visitors took part in three activities and remained at the Old Port for three and a half hours. In a survey conducted throughout the season*, respondents reported coming to the site primarily for festivals, events and shows.
"We also see an increase in the frequency of visits. Our improved programming enriched by that of the 375th and 150th anniversary celebrations, certainly were contributing factors. In addition, our partners offer a range of activities that appeal not only to families but also to people out for a stroll or looking for excitement,” notes Basil Cavis, Vice-President of the Old Port.
Satisfaction Indicators above 90%
According to François Descarie, president of Substance Strategies, the firm that ran the survey, the satisfaction rates are remarkable. "It is rare to see so many indicators above the 90% mark. Whether for customer service (95%), programming (93%) or site cleanliness (90%), these indicators show exceptional satisfaction rates. Accessibility by car remains an issue (53%), but it is offset by public transit (90%)."
"In recent years, we have responded to the expressed desire of our clientele for a greater diversity of activities at the Old Port. With that in mind, we added Voiles en Voiles, the Labyrinth, the Zipline and several tailor-made activities for foodies. But what I'm most proud of is that the satisfaction indicator with the highest score, 95%, is for the courtesy, friendliness and professionalism of the staff. In a year when we were faced with juggling a number of activities and a record crowd, there is every reason to congratulate our employees for maintaining such a high level of customer service. We also salute the work of our partners who operate activities on the site and meet the same quality standards," concluded Mr. Cavis.
About the Old Port of Montreal
For more than 25 years, the Old Port of Montreal has offered a variety of participatory, cultural and leisure activities as well as opportunities for scientific exploration at the Montreal Science Centre. Bordering a 2.5-kilometre stretch of the St. Lawrence River, the Old Port of Montreal is the most popular recreational and tourist site in Quebec, with more than seven million visitors annually.
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