The Montréal Premiere of America’s Musical Journey 3D brought music lovers together at the Montréal Science Centre
Montréal, May 10, 2018- On Monday, 200 lucky music lovers were treated to a very special evening at the premiere of America’s Musical Journey 3D, which is now playing at the Montréal Science Centre’s IMAX®TELUS Theatre. The film takes viewers on an epic cross-country road trip through the beautiful, musical cities of New Orleans, Memphis, Nashville, Chicago, New York, and Miami where America’s music was born. But that was only the beginning.
The crowd was then treated to a memorable intimate concert by Grammy-nominated singer-songwriter Aloe Blacc, the film’s host and the artist behind the hit songs Wake Me Up (with Avicii), I Need a Dollar and The Man. The singer also performed his new single Brooklyn in the Summer, which mentions Montréal in the lyrics. Listen here.
Aloe Blacc was thrilled to be back in town: “I was fortunate enough to play in Montréal a couple of years ago and it was an amazing experience. It’s a privilege to be back here sharing this new film which highlights such unique American art forms such as jazz, blues, country, rock and roll, and hip hop.”
MacGillivray Freeman Films, the team behind such award-winning IMAX® films as To the Arctic and National Parks Adventure, took full advantage of the cutting-edge IMAX® sound: ”With its IMAX® laser technology, the IMAX® TELUS Theatre is perfect for America’s Musical Journey 3D. People are right to focus on the screen features because they are simply amazing, but let’s not forget that the sound system is in a class of its own, which makes for a truly immersive experience you simply can’t get at home,” said producer Shaun MacGillivray, President of MacGillivray Freeman Films.
The film was produced in association with Brand USA, the destination marketing organization for the United States and new Old Port of Montréal partner, and presented by Expedia and Air Canada: “What a great way to kick off our new partnership with the Old Port of Montréal. America’s Musical Journey 3D is not only a great IMAX® film, it’s also a fantastic reminder of the unique cultural offerings of the United States” said Tom Garzilli, Chief Marketing Officer at Brand USA.
America’s Musical Journey 3D is playing in English and French at the IMAX® TELUS Theatre. For the complete schedule or to buy tickets online.
About the Montréal Science Centre
With over 750,000 visitors annually, the Montréal Science Centre is an institution dedicated to science and technology. It is known for its accessible, interactive approach and its focus on innovation and know-how from local talent.
About MacGillivray Freeman Films
MacGillivray Freeman Films is the world’s foremost independent producer and distributor of giant-screen 70 mm films with 40 films for IMAX® and giant-screen theatres to its credit. Throughout the company’s 50-year history, its films have won numerous international awards including two Academy Award® nominations and three films inducted into the IMAX® Hall of Fame. MacGillivray Freeman’s films are known for their artistry and celebration of science and the natural world. It is the first documentary film company to reach the one-billion-dollar worldwide box office benchmark. For more information about the company, visit www.macgillivrayfreemanfilms.com.
About Brand USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travellers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past five years Brand USA's marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with more than $38 billion in total economic impact and supporting, on average, more than 51,000 incremental jobs a year.
For industry or partner information about Brand USA,visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.ca and follow Visit The USA on Facebook, Twitter, and Instagram.
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For additional information
Jean-Philippe Rochette
Public Relations Manager
jprochette@oldportofmontreal.com
Tel.: 514-283-7160
