Experience the Grand Prix at the Old Port of Montréal
During the Grand Prix weekend, the Old Port of Montréal becomes a playground for those seeking thrills and unique experiences. The site will host must-see activations, such as Audi’s Rue 26 car exhibition and the unveiling of the R26, Monster’s immersive racing simulators, and a trip into the refined world of Mercedes, where visitors can get their hands on exclusive merchandise. A dynamic lineup guaranteed to light up the Old Port throughout the event.
Audi
On May 22, from 10 a.m. to 10 p.m., Audi invites visitors to the Clock Tower Pier for an immersive experience that blends performance, design and innovation:
- Rue 26: An exclusive exhibition spotlighting a curated selection of iconic Audi vehicles, where elegance and performance come together.
- R26 exhibition: Get up close with the R26, a Formula 1 car on display and a true feat of engineering set to compete in the Grand Prix.
- Live DJ set: Soak up the electrifying atmosphere with DJ Karaba, a Montréal artist celebrated for her Afro House sounds and style influenced by international music scenes.
- Drone show: A spectacular display of 250 drones will light up the sky starting at 9 p.m., lasting approximately 15 minutes and delivering stunning visual choreography.
A unique experience where technology, music and automotive passion converge in an exceptional setting.
Monster
From May 21 to 24, from 10 a.m. to 10 p.m., Monster takes over the Promenade in front of the Science Centre. Visitors can explore an impressive two-storey container with a lounge area, test their reflexes on five racing simulators, and pick up promotional merchandise—all part of an exciting, immersive dive into the brand’s intense and electrifying world.
Mercedes
From May 22 to 24, from 10 a.m. to 11 p.m., Mercedes joins the festivities at the Jacques-Cartier Pier. Visitors can explore the iconic world of the brand through a welcoming and accessible experience, pick up exclusive promotional items, and browse a pop-up shop stocked with official Mercedes merchandise. This activation is the perfect opportunity for car enthusiasts and curious visitors alike to experience the Mercedes universe in a festive summer atmosphere.
Image envoyée par Audi et générée par l'IA
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